Balancing Graphic Design And Illustration

By Paul Schmitt   Posted at  2:58 PM   prints
Ferdinando Ongania Early Venetian Printing Illustrated
This book is part of Archive.org - a collection of rare and important historical books.

Illustration and Graphic Design are thought of as two separate disciplines. This can be the case. They are two separate job descriptions. However, in many important ways the two over-lap. Not only in the document, newspaper, catalog or web site that they appear in but in the purpose that they serve.

And that purpose is simple: relay information is a structured way.

In catalogs, art falls on top of photography with sizes, prices or shipping information. On a website, borders, shadows and artwork shape the borders that photography appears in. It is a technique that is used so much that it is almost invisible.

What about examples of these techniques in another era? We should be able to spot the transitions and archiac techniques much more quickly there.

The goal in 1500 is the same as now: relate important information with a balance of Graphic Design and Illustration.

Ferdinando Ongania's Early Venetian Printing Illustrated, the book above, was originally published in 1895 but covers Italian Renaissance prints and illustration work from roughly 1400 to 1600. Here, there there are is an incredible over-lap of graphic design (text and textual elements) and illustration.

We can see a harmony at work but without the slick gradients, shading layers and glossy styles that are commonplace today. The important thing to remember is that these Classic era designers had the exact same purpose that Designers and Illustrators have today, and no mutually exclusive job titles.

For further reading, Artist and Designer Johnathon Coulthart has a review of individual pages and styles from this book at his blog Feuilleton.


Logo Design

By Paul Schmitt   Posted at  3:03 PM   graphic design
Prouduction Company Logo

Logo design can be a tough task! A company's identity, communicated by fonts and artwork, is the most critical part of their business presence in the public eye. Here are a few logos that I've worked on recently.

Retail Logo

Westview Gardens is a small company in Queensland, Australia. I worked with the owner to create a logo that had a universal appeal four customers while underscoring the central part of her business.

Medical Logo

Gene Therapy Cures is a very exciting and relatively new part of medical science. The goal for this logo was to be as professional and succinct as possible.


Direct Mail

By Paul Schmitt   Posted at  1:36 PM   postcard
Direct Mail

Direct mail! Millions of us get it but how much of it is really worth looking at? These designs are meant to be eye-catching and informative. These designs are the ones that get read in that pile of colorful mail we pull out of the mailbox each week.

Being attention grabbing and informative is exactly how to get these direct mail campaigns out there in the public eye and in front of interested parties.

Direct Mail

Would you like to take it further? We also digitally convert these mass mailers into emails for mailing lists. This saves time, effort, the environment and most of all printing and postage costs.

Do you like the look of these cards? Get in touch with my company directly by email and we will work up a campaign aimed directly at your market.


Graphic Design

By Paul Schmitt   Posted at  12:24 PM  

Good Tides logo created for a surf and skate shop in southern California in 2012.

As an experienced Graphic Design, my professional background has been in both print and web based projects. In multiple capacities from Proofer, Junior Designer and Lead Artist, I have worked for agencies and corporations as well as individual clients. This design experience includes:

  • Branding and Logos
  • Catalogs and E-catalogs
  • Book and Menu Design
  • Banner Advertising
  • Graphics Packages

I can turn around your project whether you need menus for your restaurant or a new web site for your small publishing company.

Advanced Bio Sciences logo created for an American company in 2013.

The best part about being a Graphic Designer is that I am always learning about new industries. There isn't a time when I was working on a clients project in which I didn't learn something. A great deal of the time learning something critical about a client's industry is the key to a project.

Tuf-N-Lite logo created for a commercial construction company in 2006.

Several of my personal favorite jobs involved going on-site for catalog production. That involved touring warehouses, looking at the product and meeting team members. Not only does this make for a much stronger catalog but from a technical point of view it ensures that catalog is as comprehensive as possible and a good reflection of a company.

Grandin Road monthly catalog. Production and digital design work done from 2007 to 2010

Aside from freelance clients, I have also worked for several large companies within their design departements. One of these was Cinmar where I worked for three years as a Graphic Designer on two monthly catalogs and then as a Web Designer for the two websites attached to these book.

Graphics for software created at Ball State University from 2010 to 2012.

As a Senior Designer, at an academic institute within Ball State University, I worked on several core cirriculum courses for the school. I created graphics and animation for proprietary Learning Management Software.

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